Nothing evokes the end of the world more than a man running straight ahead on a beach, swathed in the sounds of his walkman, cocooned in the solitary sacrifice of his energy, indifferent even to catastrophes since he expects destruction to come only as the fruit of his own efforts, from exhausting the energy of a body that has in his own eyes become useless.
-- Jean Baudrillard, America, 1988
more:
http://www.csun.edu/~hfspc002/baud
http://www.slate.com/id/2161813
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